TL;DR: AI helps the customer choose the right size, answers questions about material and fit, and recommends suitable items. Fewer wrong purchases mean fewer returns and more margin.
Returns that eat the margin
In fashion, the biggest silent cost is returns over sizing. A customer isn't sure, orders two sizes or gets it wrong, and sends it back. Every return is a double shipment, processing, and goods that can't be resold right away. Size questions also swamp support.
The margin the sale earned disappears into the cost of returns.
What AI takes over in a webshop
- Size selection. It helps the customer find the right size before buying.
- Product questions. It answers about material, fit, and care.
- Recommendations. It suggests items that match the taste and past purchases.
- Return processing. It guides the customer through a return quickly when one happens.
Measurable results
- Fewer returns over the wrong size
- More margin preserved on each purchase
- Support relieved of size questions
FAQ
Do we need a size chart?
It helps; AI uses your sizing data so the advice is accurate.
Does it work with our platform?
Yes, it connects to standard e-commerce platforms.